FreshDesigns | About Us and who we are
FreshDesigns is a multidisciplinary design studio. Our designs areas range from print publications for big corporates, magazine apps and flipbook management to bespoke website, signage and packaging.
design, branding, advertising, Twixl, apps, fresh, signage, Wordpress, corporate, magazines, CI
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About FreshDesigns

Welcome to the FreshDesigns

FreshDesigns is owned and operated by Waldo Swiegelaar. With over 17 years of experience in retail, general design and branding as well as a passion for SMEs and start-ups, you can be sure your business and brand is in great hands. Previous brand experience includes Morkels, Furniture City, Totalsports, Sportman’s Warehouse (concept, design, campaigns, casting, art directing and TV commercials).


Some of our current clients includes large corporates such as Coca-Cola and Peninsula Beverages (bottlers of Coca-Cola in the Western Cape), Old Mutual and Nedbank. We also serve the SME segment with clients such as BPAS architects, Steyn Le Roux Truter architects and Golden Yolk eggs to smaller businesses like QuiteScapes, Kaapvoorsieners and even an NPO – KIKA Designs.


There are also international clients making use of our services!


We have a passion for start-ups, as this is the most crucial time to get your identity right, but also the worst time, as budgets don’t allow it!
Speak to us and let’s see how we can grow with you.

Print Publications

We design, manage and produce corporate publications for Old Mutual Emerging Markets and Old Mutual Investment Group.

Digital Design

We build custom, responsive websites and also WordPress design and installation. We also do flipbook publications and management.

Interactive Magazine Apps

We have helped companies such as Old Mutual and Nedbank pioneer their award-winning magazines onto tablet platforms.

Corporate Identity

We can help you establish your brand or even if you want to freshen up. Talk to us first!


Print publications


Digital Design


Ineractive Magazine Apps


Corporate Identity